Ok, let’s just cut to the chase. While I’ve been busy blogging away on other great digital marketing blogs like SocialMediaExplorer, 12Most.com and others, I have been neglecting our blog here at Secret Sushi Creative. The team and I have been buzzing away working with clients like Broadcom, Meltwater Group, Bunchball, Fastmac and others and while clients do come first our blog weeps softly awaiting an updated post or three. Add in the time it takes to produce a new weekly digital marketing podcast that I co-host and a healthy dose of important time with my family and my weeks are usually filled, but my blog remains empty. Bottom line, it all boils down to time and priorities.
So why write this? Well, priorities change and although I don’t have any plans to discontinue my contributions elsewhere I do want to make the Secret Sushi blog a higher priority. You see, I’m a firm believer in the power your blog has. To build brand affinity, develop rapport, incite conversation, increase page rank, communicate ideas… your blog is one of the best tools on the social web for doing all of these things. I’ve been walking the talk about social media all over the web, driving traffic back to our site only to welcome folks with a dusty post from months ago. It’s time to do a little Spring cleaning and make this place more welcoming for others like you who are reading this and enjoy great content related to business, digital marketing, design and social media marketing.
My question to you is, have you been neglecting your blog? When was the last time you posted something? Maybe you need to break out the feather duster and wipe the dust off that publish button? Maybe you need to spend less time updating on Facebook or repinning that crazy looking dress on Pinterest so you can carve out enough time to give your home base a little love.
Are you with me? Then let me know in the comments what you intend to do to get back on the blogging horse (is there such a thing?) and put your blog to good use! Of course, you can also hold my feet to the fire as well by subscribing here via RSS or email in the right hand side bar.
I look forward to talking with you again soon.
(Thank you to my friend Mary Ann who called me out on our blog and inspired this post.)