Reality or Excuse? Why I Neglected My Blog and You Might Be Doing the Same

Reality or Excuse? Why I Neglected My Blog and You Might Be Doing the Same
Welcome Mat

Welcome Mat (Photo credit: Wikipedia)

Ok, let’s just cut to the chase. While I’ve been busy blogging away on other great digital marketing blogs like SocialMediaExplorer, 12Most.com and others, I have been neglecting our blog here at Secret Sushi Creative. The team and I have been buzzing away working with clients like Broadcom, Meltwater Group, Bunchball, Fastmac and others and while clients do come first our blog weeps softly awaiting an updated post or three. Add in the time it takes to produce a new weekly digital marketing podcast that I co-host and a healthy dose of important time with my family and my weeks are usually filled, but my blog remains empty. Bottom line, it all boils down to time and priorities.

So why write this? Well, priorities change and although I don’t have any plans to discontinue my contributions elsewhere I do want to make the Secret Sushi blog a higher priority. You see, I’m a firm believer in the power your blog has. To build brand affinity, develop rapport, incite conversation, increase page rank, communicate ideas… your blog is one of the best tools on the social web for doing all of these things. I’ve been walking the talk about social media all over the web, driving traffic back to our site only to welcome folks with a dusty post from months ago. It’s time to do a little Spring cleaning and make this place more welcoming for others like you who are reading this and enjoy great content related to business, digital marketing, design and social media marketing.

My question to you is, have you been neglecting your blog? When was the last time you posted something? Maybe you need to break out the feather duster and wipe the dust off that publish button? Maybe you need to spend less time updating on Facebook or repinning that crazy looking dress on Pinterest so you can carve out enough time to give your home base a little love.

Are you with me? Then let me know in the comments what you intend to do to get back on the blogging horse (is there such a thing?) and put your blog to good use! Of course, you can also hold my feet to the fire as well by subscribing here via RSS or email in the right hand side bar.

I look forward to talking with you again soon.

(Thank you to my friend Mary Ann who called me out on our blog and inspired this post.)

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10 comments
Kimberly Tucker
Kimberly Tucker

Your blog is a good reminder that I need to get back in the game and blogging on a regular basis. I was being so good for so long and then my excuse is I've been busy. But if I was doing it before I can do it again.  Thanks for posting this.

Adam Helweh
Adam Helweh

Yes Kimberly. If you did it before then you can do it again... as long as you feel it's a priority. You may very well have different time commitments now than before. Make it happen!

blissconnection
blissconnection

Way to be honest, Adam. It happens to the best of us for sure. The good news is that we can read your stuff all over the place - on other blogs - not just here. So, we will cut you some slack! Great class tonight.

Adam Helweh
Adam Helweh

Thanks @blissconnection:disqus. I know I'm all over the interwebs, but I can't do that at the cost of taking care of my home base. New post coming soon. Glad to have you at my workshop. It was good to see you after so long.

Lorri Lee Lown - Savvy Bike
Lorri Lee Lown - Savvy Bike

Another business woman and I were just talking about this moments ago. Good to know the pros neglect their blogs, too.

Adam Helweh
Adam Helweh

You had me blushing at "pros neglect their blog". I hope this inspired you to get back in the saddle and start publishing content again. Share what you know and experience. Thanks for the comment Lorrie.

Alys Milner
Alys Milner

I made a commitment to myself to publish to one of my two blogs, every single day this year.  I started in February, and I've not missed a post since.  There are days when it's challenging, but it's been rewarding too.  I blogged all three days I was out of town (twice) this month.  No excuses.  It's a great discipline.

Cooking Capsules
Cooking Capsules

Adam, it's funny that I called you out on something I need to do myself! I'm glad it motivated you to post. Sometimes one just needs a nudge. I've been on a much longer hiatus from blogging and have been nervous to jump back in. It is quite a lot with Facebook (which I also am guilty of not keeping up with like I'd like), Twitter, Google+ and now, as you mentioned, Pinterest. (And I'm not even sure you should get me started on all of these other ways to stay connected keep popping up like Path and GetGlue. I dropped off of FourSquare along with Gowalla at SXSWi a year or two ago.This year I downloaded Ban.jo which I've yet to use) And there are many instances where I have accounts for both personal and professional. How to find time? I love food and photographing it- I even do it professionally for Cooking Capsules, but do I post to Foodspotting? Not at the moment. I guess it comes down to having a streamlined strategy, which you know more about than most. @Sukhjit is a great example of someone who uses the media well. She adopts it early and uses it well. I noticed a Pinterest post of hers on Facebook and stopped and thought about how great that was to post to Facebook without going to Facebook. Of course she then does go to Facebook to interact with the comments on the post. Maybe you'll discuss some of this on your podcast tonight. I need to work out my strategy- which social networks to focus on and how to integrate them in a way that is reasonably manageable, given that my career isn't social media...I'm actually trying to promote something I create.

Adam Helweh
Adam Helweh

Thanks for the kick in the butt Mary Ann even if it was ever so subtle. @Sukhjit:twitter is one of those people that are passionate about creating content regardless of if she gets paid. She just happens to be so good that she has turned it into a career. Whether it be for professional or personal reasons, understanding what you want to get out of blogging, tweeting, vlogging, etc... is always a good thing. Glad to have seen you last week and I hope my workshop got you thinking how to wipe the dust from your blog and get publishing again.

sukhjit
sukhjit

Hello Friends! So nice to know you haven't forgotten about me! Yes, I love producing video and your timing to bring this up is good because I am trying to make more of an effort to create more. Being busy is no longer an excuse! Miss you guys and hope to catch up with you soon!