Mar

27

Reality or Excuse? Why I Neglected My Blog and You Might Be Doing the Same

Author: Adam Helweh
 
Welcome Mat

Welcome Mat (Photo credit: Wikipedia)

Ok, let’s just cut to the chase. While I’ve been busy blogging away on other great digital marketing blogs like SocialMediaExplorer, 12Most.com and others, I have been neglecting our blog here at Secret Sushi Creative. The team and I have been buzzing away working with clients like Broadcom, Meltwater Group, Bunchball, Fastmac and others and while clients do come first our blog weeps softly awaiting an updated post or three. Add in the time it takes to produce a new weekly digital marketing podcast that I co-host and a healthy dose of important time with my family and my weeks are usually filled, but my blog remains empty. Bottom line, it all boils down to time and priorities.

So why write this? Well, priorities change and although I don’t have any plans to discontinue my contributions elsewhere I do want to make the Secret Sushi blog a higher priority. You see, I’m a firm believer in the power your blog has. To build brand affinity, develop rapport, incite conversation, increase page rank, communicate ideas… your blog is one of the best tools on the social web for doing all of these things. I’ve been walking the talk about social media all over the web, driving traffic back to our site only to welcome folks with a dusty post from months ago. It’s time to do a little Spring cleaning and make this place more welcoming for others like you who are reading this and enjoy great content related to business, digital marketing, design and social media marketing.

My question to you is, have you been neglecting your blog? When was the last time you posted something? Maybe you need to break out the feather duster and wipe the dust off that publish button? Maybe you need to spend less time updating on Facebook or repinning that crazy looking dress on Pinterest so you can carve out enough time to give your home base a little love.

Are you with me? Then let me know in the comments what you intend to do to get back on the blogging horse (is there such a thing?) and put your blog to good use! Of course, you can also hold my feet to the fire as well by subscribing here via RSS or email in the right hand side bar.

I look forward to talking with you again soon.

(Thank you to my friend Mary Ann who called me out on our blog and inspired this post.)

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Sep

09

Explore with Me

Author: Adam Helweh
 

Jason Falls from the popular social media marketing blog SocialmediaExplorer.com recently decided to take it up a notch and invite a select group of folks from around the web to contribute to site. I was one of the chosen few who were provided the opportunity to take an already great source for digital marketing and kick it up a notch.

Here is the the post announcing the new line up of contributors at SocialMediaExplorer and here is my first contribution to the site titled “Online Marketing Tips from the Farmer’s Market”.

Would love to hear your thoughts on my post and what you might like to see me cover. In the meantime we have plans to perform a significant refresh on the Secret Sushi website and post content more regularly for you to enjoy.

Thank again to Jason for having me on the team.


 
Aug

23

Recap of the Secret Sushi Social Charity Event & Why We Did It

Author: Adam Helweh
 

TIme flies and it has already been a couple weeks since the “Secret Sushi Social” a networking event we hosted with proceeds going to a local nonprofit organization. Having had some time to play catch up after weeks of promoting the event, I wanted to provide a recap of the very fun evening.

We had a great group of folks from all over the Bay Area make their way down to the Sonya Paz Fine Art Gallery in a very busy downtown Campbell. The theme of the event was “Get Creative!” and with the help from the staff at  Zeum: San Francisco’s Children’s Museum, we did just that. They brought out tons of materials for attendees to create their own little posable clay character (usually used to make fun stop motion or “claymation” animations at Zeum’s location in San Francisco). We also featured a great little doodle board where folks left their mark by doodling anything that came to mind.
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