Welcome Mat (Photo credit: Wikipedia)
Ok, let’s just cut to the chase. While I’ve been busy blogging away on other great digital marketing blogs like SocialMediaExplorer, 12Most.com and others, I have been neglecting our blog here at Secret Sushi Creative. The team and I have been buzzing away working with clients like Broadcom, Meltwater Group, Bunchball, Fastmac and others and while clients do come first our blog weeps softly awaiting an updated post or three. Add in the time it takes to produce a new weekly digital marketing podcast that I co-host and a healthy dose of important time with my family and my weeks are usually filled, but my blog remains empty. Bottom line, it all boils down to time and priorities.
So why write this? Well, priorities change and although I don’t have any plans to discontinue my contributions elsewhere I do want to make the Secret Sushi blog a higher priority. You see, I’m a firm believer in the power your blog has. To build brand affinity, develop rapport, incite conversation, increase page rank, communicate ideas… your blog is one of the best tools on the social web for doing all of these things. I’ve been walking the talk about social media all over the web, driving traffic back to our site only to welcome folks with a dusty post from months ago. It’s time to do a little Spring cleaning and make this place more welcoming for others like you who are reading this and enjoy great content related to business, digital marketing, design and social media marketing.
My question to you is, have you been neglecting your blog? When was the last time you posted something? Maybe you need to break out the feather duster and wipe the dust off that publish button? Maybe you need to spend less time updating on Facebook or repinning that crazy looking dress on Pinterest so you can carve out enough time to give your home base a little love.
Are you with me? Then let me know in the comments what you intend to do to get back on the blogging horse (is there such a thing?) and put your blog to good use! Of course, you can also hold my feet to the fire as well by subscribing here via RSS or email in the right hand side bar.
I look forward to talking with you again soon.
(Thank you to my friend Mary Ann who called me out on our blog and inspired this post.)
In late 2010, at Web 2.0 Summit Google VP of Product Management Susan Wojcicki spent just under 15 minutes presenting new services that Google had recently released (video here) to make the upcoming holiday experience a more enjoyable experience both for shoppers and advertisers. Although much of what she demoed was very interesting, the most telling bit of information was what she shared to set the stage.
According to her research, 42% of in-store sales are influenced by online shopping searches. I think you would agree that’s a pretty significant number, but even more surprising was what followed. Susan shared that 7% of purchasing is currently done online while 93% is still done at physical store locations. That number is quite staggering. Considering the billions of dollars spent online each year, there is still plenty of pie left for brick and mortar businesses to have their fill. That is why Google, Facebook, Apple, Paypal and others are lining their crosshairs on not just one target, but three!
The worlds of mobile, social, and location based technology is on course to converge into a powerhouse platform for businesses to use online to drive consumers to local businesses. Last year, Google alone says they say a 30 x increase in mobile shopping queries. As Susan subtly mentions, internet enabled phones enable shoppers to be both online and offline at the same time. This is why, in October 2010, Google made an important move by moving one of their savviest executives, Marissa Mayer, into the lead role as the Vice President of Location and Local Services. With Google since 1999, she filled the important role of Vice President of Search Product and User Experience. That move alone shows how important Google sees that 93% of the pie.
Last January Facebook, the name probably most closely associated with social, made a statement that mobile would be their focus for their platform during 2011. This of course ins’t to make it easier for us to update our status on the go. It is because they understand that, with such a strong social presence, their vulnerability lies in their ability to quickly enhance the location based services. This can only be done by making a rockin’ mobile platform that goes way beyond simply mimicking what the website does.
There are a number of influence points that the previously mentioned companies are trying to become your go-to resource for:
- Availability: Is the product available in the store right now?
- Proximity: How close is the desired product/service?
- Price: Which store around me has the best price?
- Transaction: Which option provides me the easiest, quickest shopping experience?
Social will play an ever increasing role in how guyers spend their money within that 93%. The influence that friend and families have to sway purchasing decisions is immense and grows proportionately as social media penetrates into mainstream society.
Here is a taste of what social can add to the equation:
- Social Recommendations: What do my friends have to say about this business, product or service.
- Social Reviews: What does the crowd have to say about the product or service I am interested in.
- Social Incentives: Get perks and discounts for social interactions like checking in, becoming the mayor, etc.
- Social Discovery: The experiences of my connections and others with similar interests become visible when I interact with things around me.
Much of what social can do to influence buying decisions has been happening for at least a couple years, but on your desktop/laptop computer. Always connected, location aware, mobile devices open the playing field in ways that marketers are only recently starting to understand.
Learning to be “Social-Loco”
So what’s next? Well today, May 5th, I will be attending “Social-Loco: the convergence of the social web, mobile and local-business“. Some of the best and brightest in the industry will be speaking including the previously mentioned Marissa Mayer from Google as well as executives from Groupon, Facebook, Microsoft, Foursquare and more. I am also happy to be participating as a panelist during the session titled “Back to the Future: reinventing brand loyalty”. I look forward to sharing some of the most insightful findings from the event. Stay tuned.
Jason Falls from the popular social media marketing blog SocialmediaExplorer.com recently decided to take it up a notch and invite a select group of folks from around the web to contribute to site. I was one of the chosen few who were provided the opportunity to take an already great source for digital marketing and kick it up a notch.
Here is the the post announcing the new line up of contributors at SocialMediaExplorer and here is my first contribution to the site titled “Online Marketing Tips from the Farmer’s Market”.
Would love to hear your thoughts on my post and what you might like to see me cover. In the meantime we have plans to perform a significant refresh on the Secret Sushi website and post content more regularly for you to enjoy.
Thank again to Jason for having me on the team.
TIme flies and it has already been a couple weeks since the “Secret Sushi Social” a networking event we hosted with proceeds going to a local nonprofit organization. Having had some time to play catch up after weeks of promoting the event, I wanted to provide a recap of the very fun evening.
We had a great group of folks from all over the Bay Area make their way down to the Sonya Paz Fine Art Gallery in a very busy downtown Campbell. The theme of the event was “Get Creative!” and with the help from the staff at Zeum: San Francisco’s Children’s Museum, we did just that. They brought out tons of materials for attendees to create their own little posable clay character (usually used to make fun stop motion or “claymation” animations at Zeum’s location in San Francisco). We also featured a great little doodle board where folks left their mark by doodling anything that came to mind.
I was recently invited to present a handful of workshops at the Socialbiz2010 Conference in Petaluma. One of the topics I covered was what I call my “Twitter Power Primer”. In this presentation I cover the bottom of the barrel basics on what Twitter is, how businesses are using it currently, how to set up your profile, and ultimately how to attract with your first “followers”.
Having used Twitter for a couple years now I often have to remind myself just how steep the learning curve feels to those who are new to the social network. With that in mind I believe I did a pretty a decent enough job distilling what folks new to Twitter need to know to get over that initial stumbling block.
Have suggestions as to how I could improve the presentation or specific Twitter questions then please let me know in the comments.